FRP Climbing Wall Chicken Sculpture: A Vivid Integration of Catering IP and Creative Decoration

The FRP climbing wall chicken sculpture plays a unique role in catering brand marketing and space decoration, with value in drainage and cultural transmission, stemming from the deep integration of material characteristics and creative design. In terms of materials, FRP is light, strong, and easy to shape, which can accurately restore the round posture of the chicken, the “climbing wall” dynamics, and details such as the words “soy sauce chicken legend” and containers on its body, making the image vivid and three - dimensional. At the same time, FRP has good weather resistance. Whether installed on the external wall of the store for long - term wind and sun exposure or placed indoors as decoration, it is not easy to fade or deform, ensuring a long - lasting visual effect.

In the application of catering scenarios, this sculpture is a “living advertisement” for the brand IP. For catering stores featuring dishes such as soy sauce chicken, placing it on the store sign or external wall, with an interesting climbing wall shape + brand text, quickly catches the eyes of passers - by and strengthens the brand memory point; placing it in the food street can become a food cultural symbol, attracting diners to check in and take photos, driving regional popularity. Its design closely follows catering characteristics. The chicken image is chubby and cute, conveying brand associations of kindness and deliciousness. The words “soy sauce chicken legend” are directly related to the dishes, deepening consumers‘ brand awareness. Through artistic space implantation, the FRP climbing wall chicken sculpture breaks the stiffness of traditional catering advertisements, using a creative interactive form to integrate brand culture and product characteristics into the consumption scenario. From visual attraction to emotional resonance, it helps catering brands achieve the marketing link of “drainage—experience—word - of - mouth communication”, making the catering space more vibrant and recognizable due to the interesting sculpture, and becoming an effective means for catering brands to compete differently and activate consumption experience.